Feb 11
17
Using Keywords to Achieve Search Engine Optimization
What are Keywords?
A keyword is a word that forms all or part of a search engine query—the word or phrase that Internet users type in a search box when they are seeking information in a search engine. Keyword phrases must be carefully selected and placed strategically throughout your web pages to draw users to your content.
When we refer to “keywords” in this context, we’re not referring to the “keyword” metatag that is in included in some metadata.
How to Determine the Best Keywords?
Look at your log files. Log files can be a good way to determine what your audience is searching for and what keywords you should use to draw users to your content. Pay attention to keywords used alone or combined with another word. Capture the “exact phrase” that searchers entered.
Where to Put Your Keywords?
- TITLE tag
- Text in the H1 and H2 tag
- In the file names of images
- ALT description attributes on image tags
- In paragraphs and general text on the site
- Text placed in and around hypertext links
- In STRONG tags
- In the file names of the web document: www.domain.com/keyword.html
Since search engines use the actual content (words) of your page as a basis for indexing, never use an image as the main content of your page. Doing so will reduce your chances of high search engine positioning. Use the keywords a user will use to find your website or web pages, not the keywords you want your content to be found on. Use words on your page that resonate with your target audience and are descriptive of your site.
Search engine optimization will be one of the most important investments you will make. Whether you decide to take on the project yourself or hire a professional service, we highly recommend search engine optimization before you submit to the search engines.
Vojin Stanic
